Industry experts in multi-channel media planning/buying and barter
An accomplished and experienced sales & marketing professional in the hotel and travel industry, Jody Merl harnessed her entrepreneurial spirit and acute business intelligence to develop a vital business niche. As Founder and President of Innovative Travel Marketing, Inc. (ITM) since 1992, she leads the only multi-platform media planning/buying company dedicated to the hospitality and travel sector, that uses ‘barter leverage’ – perishable inventory — to bolster marketing beyond the confines of budget.
ITM is uniquely positioned to help:
- Expand sales and marketing resources
- Generate additional revenue and bottom line profit
- Build greater recognition
- Reach potential new cash customers
- Promote repeat business
Over 90% of ITM clients repeat their advertising programs annually
ITM is a member of the following national and regional hospitality industry organizations:
Increase sales and profitability with greater awareness
ITM’s award winning media planning and buying team delivers the highest level of service and expertise to maximize the reach and profit of your campaign. ITM is the “go to” agency for top hotel companies and blue chip media who want the best value, results and ability to stretch their budget using barter.
ITM expands your budget with added value promotions
ITM’s unique media relationships offer the ability to trade for advertising, travel, merchandise, and other services, to maximize campaigns by monetizing unsold rooms/inventory to use as currency to fund marketing.
ITM is the recognized leader in hotel promotions and barter. Find out how ITM can expand your buying power and deliver increased revenue and greater profitability. Contact us now.
Increase sales and profitability with greater awareness
ITM’s award winning media planning and buying team delivers the highest level of service and expertise to maximize the reach and profit of your campaign. ITM is the “go to” agency for top hotel companies and blue chip media who want the best value, results and ability to stretch their budget using barter.
ITM expands your budget with added value promotions
ITM’s unique media relationships offer the ability to trade for advertising, travel, merchandise, and other services, to maximize campaigns by monetizing unsold rooms/inventory to use as currency to fund marketing.
ITM is the recognized leader in hotel promotions and barter. Find out how ITM can expand your buying power and deliver increased revenue and greater profitability. Contact us now.