Industry experts in multi-channel media planning/buying and barter

An accomplished and experienced sales & marketing professional in the hotel and travel industry, Jody Merl harnessed her entrepreneurial spirit and acute business intelligence to develop a vital business niche. As Founder and President of Innovative Travel Marketing, Inc. (ITM) since 1992, she leads the only multi-platform media planning/buying company dedicated to the hospitality and travel sector, that uses ‘barter leverage’ – perishable inventory — to bolster marketing beyond the confines of budget.

ITM creates and expands ad budgets by using the value of your perishable inventory as your bank.

The value of perishable rooms is your buying power to:

• Gain desirable higher rated customers
• Generate additional revenue and bottom-line profit
• Build greater brand recognition in the competitive marketplace
• Reach potential new cash customers and build seasonal business

Over 90% of ITM clients repeat their advertising programs annually

ITM is a member of the following national and regional hospitality industry organizations:

• American Hotel & Lodging Association (AH&LA)
• Association of Travel Marketing Executives (ATME)
• Hospitality Sales & Marketing Association International (HSMAI)
• HSMAI Greater New York Chapter (HSMAINYC)
• Hotel Association of New York City (HANYC)
• Boutique Luxury Lodging Association (BLLA)

ITM is the recognized leader in hotel promotions and barter. Find out how ITM can expand your buying power and deliver increased revenue and greater profitability. Contact us now.

ITM expands your budget with added value promotions

ITM’s unique media relationships offer the ability to trade for advertising, travel, merchandise, and other services, to maximize campaigns by monetizing unsold rooms/inventory to use as currency to fund marketing.

ITM is the recognized leader in hotel promotions and barter. Find out how ITM can expand your buying power and deliver increased revenue and greater profitability. Contact us now.