Contact: Mina Georgiou
Bonnie Reuben For Immediate Release EXPANDING AD BUDGETS AND INCREASING PROFIT New York, NY - Innovative Travel Marketing (ITM) is making it possible for hotel companies to increase profit by maximizing the value of available rooms and accepting them as currency for advertising services for which hotels normally pay cash. Hoteliers know that the value of unrealized room revenue can never be recovered. ITM's services afford hotel companies the opportunity not to discount or lose room revenue while recovering full value in trade credit. ITM trade credit can be applied as payment for a broad spectrum of media, goods and services. Hotels are thus able to expand their advertising campaigns while increasing their profitability. Further, as customers are directed to the property, hotels are enjoying increased occupancy and average rates. According to Jody Merl, President of ITM, "ITM's barter services allow hotel companies to expand their advertising budgets and, in some cases, give them the opportunity to run a consumer campaign when there is no planned budget. Our clients can use available rooms to pay for appropriate advertising services that can impact their business. ITM then directs new business to the properties. The arrangement benefits all involved, particularly as the hotels receive credit that equals the full value of the room, which is not subject to commissions or sales expenses." The barter process is relatively simple. For a 300-room property running an 80% annual occupancy with a $200 average daily rate, $4,380,000 of potential revenue is not being realized. By bartering 10% of the available inventory, the property can gain more than $400,000 worth of advertising services without displacing cash business. This results in a significant increase in profit that will impact the hotel's bottom line. "New hotels are opening in all major markets", concludes Ms. Merl. "In New York alone, over 3,000 rooms are scheduled to come available. ITM is helping clients maintain a competitive edge by maximizing hotel profit with barter revenue." About ITM Specializing in barter media placement and sales promotional services, ITM's focus is on the hospitality industry, where its associates have more than twenty years of hotel sales and marketing experience. ITM's customized services provide clients, which include some of the finest hotels, resorts and airlines worldwide, with a competitive advantage by optimizing occupancy and maximizing profit through barter. Over 90% of ITM's clients repeat their barter advertising campaigns annually. Innovative Travel Marketing (ITM) is a boutique barter consulting firm specializing in media placement and promotional services for hotel and travel industry clients worldwide. Established in 1992 by Jody B. Merl, ITM has earned the reputation as the most highly regarded barter advertising firm in the travel industry. |