| Founded: |
Founded in 1992 by Jody B. Merl as a barter
consulting firm specializing in media placement for the travel
industry, ITM remains a privately held company. |
| Company Profile: |
Innovative Travel Marketing is a barter advertising
and media placement company specializing in the hotel and
travel industry. ITM works with more hotel companies than
any other barter company in the country. ITM’s customized
services provide clients, which include some of the top hotels
and resorts worldwide, with a competitive advantage by maximizing
their profit through barter. Over 90% of our clients repeat
their barter advertising campaigns annually with ITM. |
| Staff Profile: |
ITM associates have a background in either
hotel sales and marketing or media buying, and understand
the specific needs of the travel industry. |
| Clientele: |
Hotel and travel companies. The Ritz-Carlton
Hotel Corporation, Ian Schrager Hotels, The Breakers, The
Mark Hotel and Turnberry Isle Resort and Club are just a few
that have worked with ITM since its inception in 1992. |
| Barter Benefits/ Philosophy: |
The lost revenue resulting from an unoccupied
room night, airline seat or berth can never be recovered.
Barter permits clients to expand their advertising budget
by using excess inventory in exchange for media placements
or other services. This transaction allows clients to achieve
higher occupancy rates with the prospect of repeat business.
Bartering also results in increased profit from cash flow
savings, incremental revenue and reduced marketing expenses. |
| Media Services: |
In exchange for available accommodations,
ITM's media department offers clients a complete selection
of media opportunities:
National and Local Broadcast
Television
Network · Syndication · Cable ·
210 DMA's · Local Cable
Radio
Network · Syndication · 268 ARB
Metro & Suburban Areas · Shadow/Metro Traffic
National and Regional Print
Consumer Magazines · Newspapers ·
Inflights
Trade Publications · Inserts
Out-of-Home
Billboards · Bus Shelters, Benches & Phone Kiosks
· Transit
Airport, Station & In-Store · Non-Traditional
Internet
Web Banners · E-Mail Blast · Newsletter
Sponsorships
Keyword Campaigns · Search Engine Placement
|
| Merchandise & Services: |
ITM provides the finest merchandise and services available on a trade basis,
including:
Corporate & Incentive Gifts
Luxury Gifts Items
Flowers and Gift Baskets
Telephone calling cards
Home and Office Furnishing
Logo'd Promotional Items
Photography Services |
Hotel Accommodations
Airline Tickets
Restaurants scrip
Salon and Spa certificates
Health Club Memberships
Broadway Show Tickets |
|
| Affiliations: |
American Hotel & Lodging Association (AHLA)
Association of Travel Marketing Executives (ATME)
Hospitality Sales & Marketing Association International
(HSMAI), Big Apple Chapter
Hotel Association of New York City
ITM Hospitality Fund
NYC & Company (New York Convention and Visitors Bureau)
|
