| Company Profile: |
ITM is the only strategic media planning, buying and barter company that is uniquely expert in the hotel and travel industry. The firm specializes in delivering effective, targeted advertising placements and promotions using barter to create and expand campaigns.
- Clients include some of the finest hotels, resorts and airlines worldwide
- ITM's customized services provide clients with a competitive advantage by optimizing occupancy, saving cash and maximizing profit
- Over 90% of ITM's clients repeat their advertising programs annually due to the success of their campaigns
|
| Founded: |
Founded in 1992 by Jody Merl, ITM is a privately held company specializing in advertising placement and barter for the travel industry. |
| Staff Profile: |
ITM Associates have over 25 years of hotel sales, marketing and media experience. They understand the specific needs of the travel industry and the current market conditions that affect it. |
| Clientele: |
Hotel/travel and media companies including:
- Ian Schrager Hotels
- Rosewood Hotels & Resorts
- The Breakers Palm Beach
- Grand Hospitality
- Andre Balazs Hotels
- Fairmont Turnberry Isle Resort & Club
- Marquis Los Cabos
- Extended Stay America
- Desires Hotels
|
- CBS Outdoor and Radio
- Clear Channel Communications
- Forbes
- Nielsen Business Media
- Titan Outdoor
- Penton Publishing
- Modern Luxury Group
- New York Magazine
- Media Max Group
|
|
| Trading Benefits/ Philosophy: |
The lost revenue resulting from an unsold room night, airline seat or cabin can never be recovered. Barter permits clients to:
- Expand marketing budgets while saving cash - transform excess inventory into “currency” in exchange for advertising placements or other services, including merchandise and printing
- Achieve higher occupancy rates with the prospect of repeat business
- Increase profit from better cash flow, incremental revenue and reduced marketing expenses
|
| Importance of the Barter Industry: | A Wall Street Journal article on barter has cited that approximately $20 billion worldwide is traded annually through reciprocal trade companies. |
| Media Placement Services: |
ITM's media department offers clients a complete selection of strategic media buying opportunities including:
- National and local broadcast television and radio
- National, local and trade magazines and newspapers
- Out-of-home, billboards, transit and non-traditional opportunities
- Online
|
| Other ITM Services: |
Examples of other services available on a trade basis include:
- Client and Employee Reward Programs
- Special Events
- Four-Color Printing
|
- Photography
- Incentive and Client gifts
- Video production
|
|
| Corporate Philanthropy: |
The ITM Hospitality Fund was established by ITM President Jody B. Merl to provide free hotel rooms to needy patients and their families who travel to New York City for urgent medical treatment. ITM uses its own barter rooms and resources for fulfillment.
|
| Awards: |
“New Yorker of the Week”
New York 1 News, the leading cable news affiliate for the New York metro area, recognized ITM President Jody Merl for creating the ITM Hospitality Fund.
HSMAI Professional of the Year Award
Jody Merl is the first individual to receive this honor by the Big Apple Chapter of the Hotel Sales & Marketing Association.
HSMAI Golden Bell Award for Community Service
Annual international awards competition by HSMAI
|
| Affiliations: |
- American Hotel & Lodging Association (AHLA)
- Association of Travel Marketing Executives (ATME)
- Hospitality Sales & Marketing Association International (HSMAI),
- Big Apple Chapter
- Hotel Association of New York City
- The Leading Hotels of the World Service Provider Network
- NYC & Company (New York City Convention and Visitors Bureau)
|
