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Contact: Bonnie Reuben
reubencomm@aol.com

For Your Information

INNOVATIVE TRAVEL MARKETING
199 Baldwin Road
Suite 110
Parsippany, NJ 07054
(973) 331-8171
(973) 331-8170 fax
www.InnovativeTravelMarketing.com

FACT SHEET
Founded: Founded in 1992 by Jody B. Merl as a barter consulting firm specializing in media placement for the travel industry, ITM remains a privately held company.
Company Profile: Innovative Travel Marketing is a barter advertising and media placement company specializing in the hotel and travel industry. ITM works with more hotel companies than any other barter company in the country. ITM’s customized services provide clients, which include some of the top hotels and resorts worldwide, with a competitive advantage by maximizing their profit through barter. Over 90% of our clients repeat their barter advertising campaigns annually with ITM.
Staff Profile: ITM associates have a background in either hotel sales and marketing or media buying, and understand the specific needs of the travel industry.
Clientele: Hotel and travel companies. The Ritz-Carlton Hotel Corporation, Ian Schrager Hotels, The Breakers, The Mark Hotel and Turnberry Isle Resort and Club are just a few that have worked with ITM since its inception in 1992.
Barter Benefits/ Philosophy: The lost revenue resulting from an unoccupied room night, airline seat or berth can never be recovered. Barter permits clients to expand their advertising budget by using excess inventory in exchange for media placements or other services. This transaction allows clients to achieve higher occupancy rates with the prospect of repeat business. Bartering also results in increased profit from cash flow savings, incremental revenue and reduced marketing expenses.
Media Services:

In exchange for available accommodations, ITM's media department offers clients a complete selection of media opportunities:

National and Local Broadcast

Television
Network · Syndication · Cable · 210 DMA's · Local Cable

Radio
Network · Syndication · 268 ARB
Metro & Suburban Areas · Shadow/Metro Traffic

National and Regional Print
Consumer Magazines · Newspapers · Inflights
Trade Publications · Inserts

Out-of-Home
Billboards · Bus Shelters, Benches & Phone Kiosks · Transit
Airport, Station & In-Store · Non-Traditional

Internet
Web Banners · E-Mail Blast · Newsletter Sponsorships
Keyword Campaigns · Search Engine Placement

Merchandise & Services:

ITM provides the finest merchandise and services available on a trade basis, including:

Corporate & Incentive Gifts
Luxury Gifts Items
Flowers and Gift Baskets
Telephone calling cards
Home and Office Furnishing
Logo'd Promotional Items
Photography Services
Hotel Accommodations
Airline Tickets
Restaurants scrip
Salon and Spa certificates
Health Club Memberships
Broadway Show Tickets
Affiliations: American Hotel & Lodging Association (AHLA)
Association of Travel Marketing Executives (ATME)
Hospitality Sales & Marketing Association International (HSMAI), Big Apple Chapter
Hotel Association of New York City
ITM Hospitality Fund
NYC & Company (New York Convention and Visitors Bureau)
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Innovative Travel Marketing
Innovative Travel Marketing